What Makes Additional Marketing Opportunities Good For Your Event
Are t-shirts and battery chargers actually worth it?
In connection with and a good reminder of everything we have discussed so far:
As we wrap up our blog series, it's time to dive into the power of Additional Marketing Opportunities (AMOs) and why they’ve become a crucial component of event sponsorship strategies.
For some time, AMOs have been very underrated event editions. To be fair, they are often called out as non-efficient black holes that only drain budgets, providing questionable value.
We discussed the topic with Fun Man Andy, who highlighted three key elements that make AMOs a valuable investment for companies attending summits and conferences.
1. Cost-Effective and Agile Marketing
AMOs offer a relatively inexpensive way to gain visibility at events. Unlike larger sponsorship packages that require significant financial commitments, AMOs provide an accessible entry point for brands looking to engage with attendees.
For example, at Enterprise-dam: The Charity Takeover and Fun Inc’s own Team 25 Anaheim event, the AMOs were so popular that they sold out almost instantaneously — some even before they were officially launched. Their affordability and ease of implementation make them an attractive option for vendors who want to be involved without stretching their budgets too thin.
2. Aligning AMOs with Your Marketing Goals
When considering an AMO, it's essential to evaluate what’s included in the package and how it aligns with your brand’s objectives.
Let’s look at our Team 25 Anaheim preps and what we did for one of our AMO sponsors. Together, we decided to brand tote bags, which would not only provide exposure during the event but also ensure their brand is carried around the expo hall for the following two days. The bags are designed to be big and hard to miss, featuring booth information and branding, effectively driving traffic back to their stand.
This example demonstrates how an AMO can deliver both short-term impact and extended brand awareness beyond a single event moment.
3. Low-Risk Investment for High Returns
One of the strongest arguments for investing in AMOs is their low-risk, high-reward potential. Unlike hefty sponsorships that require long-term commitment and heavy financial backing, AMOs provide an opportunity to test event engagement without significant investment.
This is particularly relevant for companies that allocate their budgets months before a big event. They’ve secured their expensive sponsorships, but they are left with no room for investment in further, significant event enhancements. As we had an example recently, a company redirected funds from another marketing initiative to an AMO, allowing them to explore the event’s potential with minimal risk.
For many brands, AMOs may serve as an entry point into an ecosystem, offering valuable insights and learning opportunities before scaling their event presence further.
Ultimately, Additional Marketing Opportunities are more than just ‘cool s**t you should have’ — they provide a practical, flexible, and cost-effective way to enhance your presence at industry events. They enable brands to make noise, increase brand awareness, and test the waters with minimal risk, making them an essential tool in any event marketing strategy.
As we continue to build out our official blog, and consider the next few series, we’ll gradually explore topics like partnerships and internal company alignment and education.
Stay tuned for more insights, and if you’re considering an AMO for your next event, make sure it aligns with your goals, offers tangible value, and helps you gain meaningful visibility in your industry’s ecosystem.
